Most Shopify stores lose 8-15% of revenue to returns. After analyzing 50,000 cases, the hidden culprit isn't the product—it's misclassification at the reason level.
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Analysis
Why Returns Are Crushing Your Margin (And What Most Founders Miss)
Mar 15, 2025
Most Shopify stores lose 8-15% of revenue to returns. After analyzing 50,000 cases, the hidden culprit isn't the product—it's misclassification at the reason level.